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YG – Heart Of A Lion
adidas is back to working with Hip-Hop heavyweights. The three stripes company has recruited rapper YG, super producer Mike WiLL Made It and Super Bowl 50 MVP, Von Miller for their latest campaign titled Heart of A Lion.The festival is unique in itself as it harkens back to west coast 90s nostalgia; when it seemed every week a new sound, style, or catch phrase was emanating from the west.
The campaign is in promotion of their new Z.N.E. Pulse apparel collection, more specifically the Pulse Hoodie which is featured all over the video commercial. According to the press release, the new adidas Athletics Z.N.E. Pulse collection ranges from $110 to $200 and is now available in select stores worldwide.